I will follow you until you buy (or almost): what dynamic remarketing is and how it works
Overview of use of dynamic remarketing and performances on the main digital advertising platforms, Google Ads and Facebook Ads.
5' reading time
Online advertising: what future for advertisers’ marketing actions of personalized online advertising?
The European Parliament prohibits online personalized advertising. Facebook and Google will have to review their business model.
5' reading time
What is Digital Marketing? Let’s clarify more this concept
Digital marketing: what is it? What does it include? Why is it important?
5' reading time
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
The activation of online campaigns is the point of arrival of a process that increases in value when it is combined with listening and reconnecting with people.
2' reading time
TAG: user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach