#Analisi comportamentale

The TSW Research Observatory investigates, by listening to users, how camping is changing today: between the desire for nature, the need for comfort, and new decision-making logics.

Verti Assicurazioni has chosen AMPLIF-AI, TSW’s proprietary infrastructure, to measure how large language models (LLMs) portray the brand and compare it to competitors in people’s decision-making processes.

TSW with Old Wild West, new digital strategy with focus on listening and customer engagement for authentic and shared experiences.

We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.

What is the role of analytics cookies in web analytics and how to balance the use of data with respect for privacy.

Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.

Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.

Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.

The art of observation reveals meanings often overlooked. Insight into its role in research and how to learn to use it consciously.

How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.

Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.

User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.

We want to underline how much neuroscience can help us understand, at a different level, the real element of value: people.

Like Think Aloud, Eye-Tracker and GSR can help understand user behavior and needs, to design successful experiences.

We understand why a facilitated usability test can enrich the user experience and business knowledge of your audience.

Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.