#brand consideration

In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.

Is it still useful and does it make sense to activate specific campaigns for fanbase growth? In which cases is it advisable to do this? And on which platforms? Let's see it together.

How to create successful logos that will be a hallmark of a brand identity for many years to come.

Storytelling transforms the brand into an immersive experience. Creating empathy with the story and communicating complex ideas is possible.

Companies use data analysis to improve UX and build customer loyalty. Machine learning, predictive models and AI in the future of data analysis.

Satisfy the needs of the public and offer a rewarding experience. Brand perception in the creation of a solid brand reputation.

Social Listening: active listening to the public and data analysis to optimize marketing strategies on social networks and reach business opportunities.

Overseeing social channels with the right content makes the difference in terms of brand image in the minds of consumers, and in creating valuable experiences.

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

The test environment greatly affects the results of a usability test. The choice of location is part of the planning of our research activities.

With the Sixth W approach, TSW creates simple, natural, rewarding, and therefore, as the Slow Food founder Carlo Petrini says, more good, clean and fai experiences.

Is it possible that the brand image really changes after watching a TV commercial? The TSW Experience team has developed a scientific method.

Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.

Autogrill is the leading company in the travel catering services industry. Historically committed to enhancing its offer, it has recently worked in collaboration with the University of Gastronomic Sciences in Pollenzo to develop the Bistrot concept.

How to encourage the choices of consumers, and more generally of people? Nudging and gentle push can help us. Anteprima in modalità mobileAnteprima in modalità desktop

What happens if the brand image perceived by users differs from the one communicated by advertising? How can we measure effectiveness?