#Places

Neuromarketing is a branch of neuroeconomics that fuses traditional marketing with neurology and psychology, but the interesting part is that it unequivocally focuses on people.

Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.

The approach that distinguishes TSW has always aimed at sharing, listening, dialogue, confrontation, co-creation of experiences.

Intesa San Paolo Innovation Center asked the TSW Experience Lab to evaluate the emotional impact of some works of art exhibited at the Gallerie d'Italia...

Fraudulent sites are a treat for brand. We studied if and how consumers perceive these sites. Our answers are in the complete study free for download.

What happens when a person is in front of an artwork? How do we move when find ourselves in a museum?

What kind of role has the emotional factor in the different phases of Customer Journey? Is it possibile to measure its influence on buying, research and evaluation?

Traditional marketing researches limits bring to the necessity to define a new approach, this one linked to neueomarketing and automatic processes.

TSW XP Lab can investigate what people feel in different contexts, thanks to some neuromarketing tools.

What are the transformations in retail and in which way companies can optimize their customer experience?

What people say, what people do, what people say to do is totally different. The answers by neuromarketing, to understand their behavior.

Thanks to Pro Glasses 2 we are able to measure user behaviour in different contexts of information and services fruition.