What is neuromarketing?
Neuromarketing is a branch of neuroeconomics that fuses traditional marketing with neurology and psychology, but the interesting part is that it unequivocally focuses on people.
18' reading time
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
6' reading time
The new TSW Experience Lab in Milan
The approach that distinguishes TSW has always aimed at sharing, listening, dialogue, confrontation, co-creation of experiences.
1' reading time
Brand Protection: the study on online brand protection
Fraudulent sites are a treat for brand. We studied if and how consumers perceive these sites. Our answers are in the complete study free for download.
1' reading time
Art is Emotion: emotions guide the experience to the museum
What happens when a person is in front of an artwork? How do we move when find ourselves in a museum?
2' reading time
TSW and Quintegia: a partnership to trace the emotions of the Customer Journey at the Automotive Marketing Forum 2016
What kind of role has the emotional factor in the different phases of Customer Journey? Is it possibile to measure its influence on buying, research and evaluation?
1' reading time
5 reasons to integrate Neuromarketing and traditional Marketing
Traditional marketing researches limits bring to the necessity to define a new approach, this one linked to neueomarketing and automatic processes.
2' reading time
TSW XP LAB: User Experience and Neuromarketing on the road
TSW XP Lab can investigate what people feel in different contexts, thanks to some neuromarketing tools.
1' reading time
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