LLMs transform access to information, but they do not eliminate the information architecture: they make it invisible and even more strategic. Structuring content, relationships, and meanings is essential for relevant, reliable, and understandable responses.
How TSW transforms listening, UX research, data, and design skills into concrete decisions. From international testing for Armani to co-designing with Pampers, discover the methods and cases that guide the most effective digital, physical and brand experiences.
How we studied Bottega Veneta's e-commerce experience in Italy, the United States, Japan, and Korea, to transform behaviors, expectations, and perceptions into opportunities for improvement.
How to design an e-commerce site that showcases a historic brand: the new Lazzaris Store combines tradition, content, and user experience in a digital ecosystem designed to facilitate discovery and purchase.
Grimaldi Immobiliare revamps its website with TSW: the goal is to create an intuitive and accessible digital experience, designed by listening to users and agencies to facilitate the search and listing of properties throughout Italy.
TSW integrates AI into its innovative approach, where the collaboration between artificial and human intelligence gives rise to creative and meaningful solutions.