#Architecture

Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.

Architecta Summit 2023 in Venice: reflections on language, synergies and innovation. The design choices favor collaboration and importance of people.

Involving people allows you to understand their precious point of view to choose and organize information in a clear, simple and direct way.

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

The new site created for Cetif is an example of participatory design to improve people's online experience.

Luxury brands becoming increasingly careful to realize experiences based on listening and on centrality of people, with the aim of fully understanding their expectations and needs during the entire purchasing process.

TSW has been chosen by Nexi who is born with a clear mission: to guide the evolution of digital payments, simplify them, improve their experience of use, facilitate the purchasing process for bank customers.

Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.

TSW initiates two important scientific collaborations with the University of Granada and the Leeds School of Electronic and Electrical Engineering.

What kind of role has the emotional factor in the different phases of Customer Journey? Is it possibile to measure its influence on buying, research and evaluation?

What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.