Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
Luxury brands becoming increasingly careful to realize experiences based on listening and on centrality of people, with the aim of fully understanding their expectations and needs during the entire purchasing process.
2' reading time
TSW and Nexi – improving user experience across all touchpoints (web, apps, and POS)
TSW has been chosen by Nexi who is born with a clear mission: to guide the evolution of digital payments, simplify them, improve their experience of use, facilitate the purchasing process for bank customers.
1' reading time
2018 tips: what it means to start from the experience of people
Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.
3' reading time
Neuroergonomics and Human Experience: University of Granada and University of Leeds launch new international academic collaborations with TSW
TSW initiates two important scientific collaborations with the University of Granada and the Leeds School of Electronic and Electrical Engineering.
1' reading time
TSW and Quintegia: a partnership to trace the emotions of the Customer Journey at the Automotive Marketing Forum 2016
What kind of role has the emotional factor in the different phases of Customer Journey? Is it possibile to measure its influence on buying, research and evaluation?
1' reading time
Neuromarketing and Decision Making
What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.
3' reading time
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