What is it and how do you design a Marketing Funnel?
What is and how to successfully design a marketing funnel, examples of possible optimal processes for a perfect strategy.
2' reading time
Gamification Marketing: the winning case Despar Nordest
What Gamification Marketing is, how it works and how to implement it. Examples of Gamification Marketing: the Despar Nordest case.
4' reading time
Social Media Manager: what he does and what are his skills
Who is the Social Media Manager: what he does in a Social Media Marketing Agency and what are his main skills.
3' reading time
SEO: What is Search Engine Optimization and how does it work?
What SEO is and how it works, a discipline of crucial importance for achieving a highly profitable digital marketing operation.
2' reading time
UX Writing: how to write for an effective User Experience
What is UX Writing and how does it work, why it is crucial for the user experience, and what are the differences with copywriting.
3' reading time
Marketing and communication: the differences, for companies and for people
Definitions and characteristics of marketing and communication. What are the differences between these two disciplines, from different points of view.
4' reading time
The importance of content analysis and the tools you should use
What kind of insights can content analysis provide, and what are the most valid tools for valuable content marketing.
2' reading time
An effective Content Strategy starts from the knowledge of company values and objectives
Content strategy is the way in which a company communicates with its audience by responding to specific corporate business objectives.
6' reading time
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