The evocative power of words: creating valuable content to generate connections
Language and word choice can evoke emotions, build meaningful relationships, and turn communication into a memorable experience.
2' reading time
Quantitative research: what is the value of an unexpected result?
Hidden value of nonresults in quantitative research. Unexpected results offer new insights for understanding and improving business strategies.
3' reading time
Designing valuable content: the importance of shooting in a social campaign
Discover the potential of a photo shoot for a social campaign and how it can improve the relationship between your brand and people.
3' reading time
IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
2' reading time
How to Put Art in a Book: art at the service of people
What is the role of publishing in its multiple relationships with art. Exhibition curated by Leonardo Sonnoli and hosted at the Teatrino of Palazzo Grassi, Venice.
1' reading time
Microcopy: details that revolutionize people’s experience
The power of microcopy: guide users, build trust, reduce errors and encourage action. Create an extraordinary digital experience.
3' reading time
Surfing the waves of communication
How to recognize and promote good information? Here are the essential elements to combat online misinformation.
2' reading time
Words matter, but it’s the tone of voice that creates authentic connections
The importance of a tone of voice adapted to different marketing communication channels, to establish meaningful connections with the public.
1' reading time
The importance of content strategy to offer personalized and relevant experiences
Developing an effective content strategy allows you to involve people by offering them personalized and relevant experiences.
2' reading time
Storytelling: the art of telling your own story
Storytelling transforms the brand into an immersive experience. Creating empathy with the story and communicating complex ideas is possible.
2' reading time
The importance of listening on social media
Social Listening: active listening to the public and data analysis to optimize marketing strategies on social networks and reach business opportunities.
2' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
SEO consulting and the hospitality approach
What is and how does the SEO consultancy for TSW work, according to the approach of welcoming users and search engines.
6' reading time
What is it and how do you design a Marketing Funnel?
What is and how to successfully design a marketing funnel, examples of possible optimal processes for a perfect strategy.
2' reading time
Gamification Marketing: the winning case Despar Nordest
What Gamification Marketing is, how it works and how to implement it. Examples of Gamification Marketing: the Despar Nordest case.
4' reading time
Social Media Manager: what he does and what are his skills
Who is the Social Media Manager: what he does in a Social Media Marketing Agency and what are his main skills.
3' reading time
TAG: UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO