#Measurements

Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.

The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.

Our investigation activity regarding the cognitive load of a digital experience, conducted without interruptions and divisions by tasks.

A team of researchers has developed a tool in TSW to measure the effectiveness of brand image communication.

SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.

Google Analytics introduces an important news to identify users' paths among different devices: its name is Google Signals. Find out more.

TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.

Candy tested with TSW and our Experience Lab the Watch&Touch oven prior to its launch on the market.

How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.

Brain waves and the encephalogram can be used to understand consumer emotions and brand communication effectiveness.

Maybe the truth machine doesn't really tell the truth, but neuromarketing tools can really help us to understand people's emotions.