Social media and brand reputation: how they impact the digital experience
Overseeing social channels with the right content makes the difference in terms of brand image in the minds of consumers, and in creating valuable experiences.
2' reading time
Predictive models: crystal ball or useful tool for designing the experience of the future?
Functioning of predictive models, and synergy in listening to people's real needs and in the design of quality experiences.
2' reading time
Sound branding: the experience that passes through sound
Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.
3' reading time
The role of ChatGPT in designing valuable experiences
What is the role of ChatGPT for designing valuable experiences in future digital communication?
2' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
Unifarco: how to best convey the most relevant information on cosmetic product labels
The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.
1' reading time
Service design with people to improve the multi-channel experience
Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.
3' reading time
People and social media: our research to design more effective experiences and content
Our research on the experience of using social media and on the variation in eye behavior depending on the structure of the channel.
2' reading time
Haier: continues the research activity to improve the product experience
We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.
2' reading time
Improving the retail experience with people: our research on the travel agencies of the future
In TSW, the main focus of interest is the experiences lived by people, some of these increasingly shifting towards digital, as in the case of retail.
2' reading time
Moderated usability test VS unmoderated usability test: is there a difference?
Methodical insight into our approach based on listening and analysis of experiences. In many cases, the investigation mode is a usability test.
2' reading time
Pampers: co-design activities to improve the experience for mothers
The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.
2' reading time
Digital ADV and automation: Meta’s Advantage+ Shopping campaign
Google and Meta have created new technological solutions to automatically optimize campaigns based on the people who see and interact with them.
2' reading time
Card sorting: participatory design at the service of users
Co-design activity for the organization of contents, which makes listening a concrete approach with tangible results.
3' reading time
The world is our laboratory
In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.
1' reading time
What, how and why: GlobalWebIndex and the behavior of people online
In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.
5' reading time