VUI: what is the Voice User Interface and how does it work?
The Voice User Interface is revolutionizing human-machine interaction, making technology accessible and intuitive even for people with disabilities.
3' reading time
Wellbeing and efficacy of anti-aging creams: people’s experiences
Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.
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Words matter, but it’s the tone of voice that creates authentic connections
The importance of a tone of voice adapted to different marketing communication channels, to establish meaningful connections with the public.
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Creating lasting connections with Emotional Design
Emotional Design creates digital products and services that meet user needs and generate lasting engagement and connections.
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The importance of brand association and listening in design
How the art of creating a meaningful brand association goes beyond the surface of aesthetics and is intertwined with listening to people.
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The power of rebranding: involving people in the transformation process
Rebranding: involving people in the transformation process increases emotional connection, achieves lasting results and creates an authentic identity.
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Improving people’s experience with electroencephalogram (EEG)
In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.
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Reducing the paradox of choice by involving people
Involving people allows you to understand their precious point of view to choose and organize information in a clear, simple and direct way.
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The power of logo design: creating a memorable visual identity
How to create successful logos that will be a hallmark of a brand identity for many years to come.
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How cognitive neuroscience applies in marketing
We want to underline how much neuroscience can help us understand, at a different level, the real element of value: people.
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Linkedin Ads for B2B: people always at the center
LinkedIn Ads campaigns can help B2B companies reach their target audience accurately and effectively.
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Usability testing with and without a facilitator: what’s the difference?
We understand why a facilitated usability test can enrich the user experience and business knowledge of your audience.
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Display campaigns: how to make them effective by listening to people
How to make display campaigns more effective using user listening techniques and tools such as Eye Tracking.
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The importance of listening on social media
Social Listening: active listening to the public and data analysis to optimize marketing strategies on social networks and reach business opportunities.
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Digital marketing: what awaits us in the next 5 years
The digital marketing of the next 5 years: from artificial intelligence to personalization, here's how companies will increase their online visibility.
11' reading time
Qualitative or quantitative usability tests: what’s the difference?
What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?
1' reading time