Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
3' reading time
Baci Perugina with TSW: how experience affects product evaluation
How product experience influences brand perception: what values are associated with chocolates and how do they change after tasting them?
1' reading time
Prada with TSW: Engaging customers to create an extraordinary digital experience
Prada and TSW: together to improve the digital experience on Prada.com, engaging customers with captivating design and personalized content.
1' reading time
What data analysis is for: TSW’s approach to go further
What is data analysis in digital marketing, and how TSW overcomes its limits thanks to an innovative approach focused on user experience.
2' reading time
Sentiment analysis: listening to people online
Knowing how to read and interpret the needs and desires that people express even in the digital context is essential for designing better experiences.
2' reading time
Social media and brand reputation: how they impact the digital experience
Overseeing social channels with the right content makes the difference in terms of brand image in the minds of consumers, and in creating valuable experiences.
2' reading time
Predictive models: crystal ball or useful tool for designing the experience of the future?
Functioning of predictive models, and synergy in listening to people's real needs and in the design of quality experiences.
2' reading time
Sound branding: the experience that passes through sound
Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.
3' reading time
The role of ChatGPT in designing valuable experiences
What is the role of ChatGPT for designing valuable experiences in future digital communication?
2' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
Unifarco: how to best convey the most relevant information on cosmetic product labels
The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.
1' reading time
Service design with people to improve the multi-channel experience
Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.
3' reading time
People and social media: our research to design more effective experiences and content
Our research on the experience of using social media and on the variation in eye behavior depending on the structure of the channel.
2' reading time
Haier: continues the research activity to improve the product experience
We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.
2' reading time
Improving the retail experience with people: our research on the travel agencies of the future
In TSW, the main focus of interest is the experiences lived by people, some of these increasingly shifting towards digital, as in the case of retail.
2' reading time
Moderated usability test VS unmoderated usability test: is there a difference?
Methodical insight into our approach based on listening and analysis of experiences. In many cases, the investigation mode is a usability test.
2' reading time
TAG: qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis