#People

Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.

Our research on the experience of using social media and on the variation in eye behavior depending on the structure of the channel.

We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.

In TSW, the main focus of interest is the experiences lived by people, some of these increasingly shifting towards digital, as in the case of retail.

Methodical insight into our approach based on listening and analysis of experiences. In many cases, the investigation mode is a usability test.

The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.

Google and Meta have created new technological solutions to automatically optimize campaigns based on the people who see and interact with them.

Co-design activity for the organization of contents, which makes listening a concrete approach with tangible results.

In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.

In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.

To intervene with a personalized SEO, through a listening job carried out directly with the people of each specific Country and giving companies the opportunity to increase online visibility and consolidate their positioning.

SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.

Millennials: Who are they and how did they change. The generation born between 1980 and 1995, the first target with high digital knowledge.

Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.

A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.

Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.