Social media and brand reputation: how they impact the digital experience
Overseeing social channels with the right content makes the difference in terms of brand image in the minds of consumers, and in creating valuable experiences.
2' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
People and social media: our research to design more effective experiences and content
Our research on the experience of using social media and on the variation in eye behavior depending on the structure of the channel.
2' reading time
Listening and care of relationships through digital channels
Even in listening places such as search engines and social channels, through technologies and skills we collect what people spontaneously share.
2' reading time
Social listening: what it is and how to integrate it into your digital strategy
How to integrate social listening into a digital strategy, i.e. listening to the conversations that take place on social media around our brand.
4' reading time
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
How has the relationship between man and technology changed since the Coronavirus pandemic, where social distancing now exists?
2' reading time
Voice Tweets: Twitter seeks revival with its new voice messages
The voice messages sector is booming. Twitter wants to ride the wave as a pioneer with its Voice Tweets. Will this revampTwitter?
3' reading time
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
Ulss 2 with TSW gave birth to a real case of co-creation of the editorial strategy, in which the company involved people asking them what the most interesting topics were.
4' reading time