#usability test

Grimaldi Immobiliare revamps its website with TSW: the goal is to create an intuitive and accessible digital experience, designed by listening to users and agencies to facilitate the search and listing of properties throughout Italy.

Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.

Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.

User experience testing with real estate agents and buyers/sellers, and active listening to redesign/improve people's experience on the website.

Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.

Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.

Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.

User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.

Like Think Aloud, Eye-Tracker and GSR can help understand user behavior and needs, to design successful experiences.

We understand why a facilitated usability test can enrich the user experience and business knowledge of your audience.

Creating an effective landing page: 10 rules to maximize conversions. Effective ads thanks to cta, content consistency and mobile-friendly design.

What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?

Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.

Prada and TSW: together to improve the digital experience on Prada.com, engaging customers with captivating design and personalized content.

What is data analysis in digital marketing, and how TSW overcomes its limits thanks to an innovative approach focused on user experience.

What is the role of ChatGPT for designing valuable experiences in future digital communication?