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Journal of Experiences

Marketing with Experiences

This section shows possibilities for integration between environments that only appear to be distinct and distant.
in Marketing with Experiences
Digital ADV and automation: Meta’s Advantage+ Shopping campaign
Google and Meta have created new technological solutions to automatically optimize campaigns based on the people who see and interact with them.
2' reading time
in Marketing with Experiences
Listening and care of relationships through digital channels
Even in listening places such as search engines and social channels, through technologies and skills we collect what people spontaneously share.
2' reading time
in Marketing with Experiences
Google SEO update: the Page Title Update changes
Page Title Update is the recent update of the Google algorithm that determines how page titles are generated in SERPs.
3' reading time
in Marketing with Experiences
Social listening: what it is and how to integrate it into your digital strategy
How to integrate social listening into a digital strategy, i.e. listening to the conversations that take place on social media around our brand.
4' reading time
in Marketing with Experiences
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
Google Performance Max is a tool that aims to speak to the right people for the message you want to communicate with ad campaigns.
3' reading time
in Marketing with Experiences
SEO consulting and the hospitality approach
What is and how does the SEO consultancy for TSW work, according to the approach of welcoming users and search engines.
6' reading time
in Marketing with Experiences
What is it and how do you design a Marketing Funnel?
What is and how to successfully design a marketing funnel, examples of possible optimal processes for a perfect strategy.
2' reading time
in Marketing with Experiences
Social Media Manager: what he does and what are his skills
Who is the Social Media Manager: what he does in a Social Media Marketing Agency and what are his main skills.
3' reading time
in Marketing with Experiences
SEO: What is Search Engine Optimization and how does it work?
What SEO is and how it works, a discipline of crucial importance for achieving a highly profitable digital marketing operation.
2' reading time
in Marketing with Experiences
Proximity Marketing: why it is so important for Digital Marketing
The fifth P, Proximity, of Proximity Marketing, now an essential tool for Digital Marketing and Shopping Experience.
4' reading time
in Marketing with Experiences
KPIs: everything you need to know about performance indicators
The KPIs, their meaning, and their use in the company, and in the Marketing disciplines. Why they are so important, how to choose them.
5' reading time
in Marketing with Experiences
Marketing and communication: the differences, for companies and for people
Definitions and characteristics of marketing and communication. What are the differences between these two disciplines, from different points of view.
4' reading time
in Marketing with Experiences
TSW at SMXL 2020 in Milan: the Discovery Campaigns
TSW, in the person of Jessica Marcon, attended at SMXL 2020 in Milan, with a speech on the Google Ads Discovery Campaigns.
3' reading time
in Marketing with Experiences
SEO Specialist: Who is he and what does he do?
Why the job of SEO Specialist is so important? What are his skills and tasks? Let’s learn more.
7' reading time
in Marketing with Experiences
The importance of content analysis and the tools you should use
What kind of insights can content analysis provide, and what are the most valid tools for valuable content marketing.
2' reading time
in Marketing with Experiences
Dynamic product ads for prospecting: how to show the right product to the right person
What are Dynamic product ads for prospecting and what are the differences with the classic Static Prospecting and Dynamic Remarketing campaigns.
3' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
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