The delicate balance between expert analysis and usability test
We explain the relationship between expert analysis and usability test, two activities that we conduct with our research and UX design areas.
2' reading time
ImpREsa Immobiliare: agents and people to improve the online experience
Listening to those who really use a product or service creates real value for companies and their customers. Let's see the project in collaboration with ImpREsa.
2' reading time
Woolrich, between brand perception and physical experience
Measuring the quality of people's experience in physical spaces and its impact on brand perception. TSW’s project with Woolrich.
4' reading time
What neuromarketing is (not) and how neuroscience and research improve customer experience
Neuromarketing and neuroscience are shedding their sensationalist meanings, leaving only what is solid and applicable.
3' reading time
Companies and customers: two different planets?
Reconnecting those who design products and services with the people they are intended for, helps the corporate planet to take care of the customer experience.
2' reading time
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
Our project together with the University of Padua to evolve BARTT and measure the brand associations to design better experiences.
3' reading time
How sport will change after Coronavirus: redesigning the fan experience, from eSports to D2C services
eSports, D2C services, new ways to interact and to involve fans: how Coronavirus is changing sport marketing.
4' reading time
Customer Journey Map: qualitative research to understand people’s journey, and their moments of true
Customer Journey Map, tool for doing qualitative research and defining the overall user experience; identify the moments of true.
3' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing