#Customer experience

A guide to Generative Engine Optimization (GEO), how to create content that stands out in new AI-driven searches.

Grimaldi Immobiliare revamps its website with TSW: the goal is to create an intuitive and accessible digital experience, designed by listening to users and agencies to facilitate the search and listing of properties throughout Italy.

TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.

Digital marketing strategies that respect privacy, improve conversions and build trust with customers.

How informed consent can create value, improving the dialogue between users and companies through transparency and mutual trust.

TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.

KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.

Discover how verbal identity makes a brand unique, communicating values and engaging the public with consistency and authenticity.

TSW is working with customers from leading chocolate brands to rethink the brand and product experience and improve omnichannel interaction.

In the project Open Places we listened to customers of the main educational games brands to understand their purchasing choices and design future scenarios.

The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.

Nostalgia marketing and retro-marketing create unique emotional connections with the past, driving branding and communications strategies.

Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.

TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.

Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.

User experience testing with real estate agents and buyers/sellers, and active listening to redesign/improve people's experience on the website.