Time is precious and must be respected. This means not only reducing waits and steps, but designing clear, useful, and consistent experiences that help people navigate, choose, and act with reliable information and continuity across site, store, and support.
How Service Design can make healthcare more human by designing care pathways that are clear, accessible, and centered on patients, caregivers, and professionals.
How to design an e-commerce site that showcases a historic brand: the new Lazzaris Store combines tradition, content, and user experience in a digital ecosystem designed to facilitate discovery and purchase.
In physical retail, the brand experience takes shape: in-store research helps us observe behaviors, frictions, and signals that the data doesn't reveal.
How is the perception of the Macron sportswear brand evolving? TSW's research project analyzes the positioning, values, and impact of the O.N.E. collection.
Since 2020, we have been working with Poltrona Frau on a project that combines visibility, strategic data analysis, and digital expertise to build a coherent, evolving, and relevant online presence across the brand's various markets and touchpoints.
The TSW Research Observatory investigates, by listening to users, how camping is changing today: between the desire for nature, the need for comfort, and new decision-making logics.
TSW Pet Food Observatory: we listen to pet parents and analyze how LLMs influence choices, to transform real needs and conversations into actionable insights and clearer, more credible, and useful experiences.
Grimaldi Immobiliare revamps its website with TSW: the goal is to create an intuitive and accessible digital experience, designed by listening to users and agencies to facilitate the search and listing of properties throughout Italy.
TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.
KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.