User experience improved by empathic-adaptive UX design
Empathic-Adaptive UX Design, an innovative approach to empathetic user experiences, dynamically personalized as there is an emotional connection.
3' reading time
Labs as places of experience: designing with people
In TSW laboratories, modular and welcoming spaces encourage listening and codesign, driving product and service innovation through experiences.
2' reading time
Open Places: our research on the brand experience in the Spirits world
TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.
2' reading time
The value of time in User Experience
Time is precious. A well-designed user experience can deliver value and improve the quality of daily life.
1' reading time
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Discover how the sound architecture of sirens in Venice improves communication and user experience in acqua alta situations.
3' reading time
Codified Creativity: how AI is revolutionizing the creative process
TSW integrates AI into its innovative approach, where the collaboration between artificial and human intelligence gives rise to creative and meaningful solutions.
2' reading time
TSW: a continuous research center for companies capable of listening
TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.
1' reading time
IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
2' reading time
Banca Sella and TSW: analysis of the usability of the App to improve the experience
Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.
2' reading time
Design: creating, and shaping, by listening to people’s experiences
Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.
9' reading time
92% of B2B companies have the future in their hands
Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.
3' reading time
How to Put Art in a Book: art at the service of people
What is the role of publishing in its multiple relationships with art. Exhibition curated by Leonardo Sonnoli and hosted at the Teatrino of Palazzo Grassi, Venice.
1' reading time
17th Architecta Summit 2023: the central role of people
Architecta Summit 2023 in Venice: reflections on language, synergies and innovation. The design choices favor collaboration and importance of people.
3' reading time
Creating lasting connections with Emotional Design
Emotional Design creates digital products and services that meet user needs and generate lasting engagement and connections.
2' reading time
The importance of brand association and listening in design
How the art of creating a meaningful brand association goes beyond the surface of aesthetics and is intertwined with listening to people.
2' reading time
The role of listening in the development of a Minimum Viable Product
What is an MVP (Minimum Viable Product) and how to use it to develop digital products such as Apps, Software and Websites.
3' reading time