TSW XP Lab a BRANDY: customer experience ed emozioni per i brand lifestyle
TSW XP Lab sarà presente all'evento BRANDY 2016 organizzato da Quintegia, che si terrà il 19 e 20 Ottobre agli East End Studios di Milano. Ecco di cosa si parlerà e quale sarà il ruolo dell'Experience Box di TSW.
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Cognitive load, user experience and survey methods
How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.
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A (healthy) reflection on neuromarketing
A reflection on neuromarketing in relation to traditional market research and the criticisms that are made against it.
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Beyond marketing: to Neuromarketing and beyond
There are many aspects that influence consumer decisions. But how do you know them? Neuromarketing can give us some more answers.
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5 reasons to integrate Neuromarketing and traditional Marketing
Traditional marketing researches limits bring to the necessity to define a new approach, this one linked to neueomarketing and automatic processes.
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Usability and neuromarketing. The complete experience of people.
Usability and neuromarketing integration can take to a complete understanding of the experience of people.
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TSW XP LAB: User Experience and Neuromarketing on the road
TSW XP Lab can investigate what people feel in different contexts, thanks to some neuromarketing tools.
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Understanding consumers’ emotions with the electroencephalogram
Brain waves and the encephalogram can be used to understand consumer emotions and brand communication effectiveness.
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