#neuromarketing

Shopping online with home delivery: a survey on three organised large-scale distribution brands to understand how Amazon affects our online shopping experiences.

Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.

SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.

Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.

TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.

What is the value of eye tracking in neuromarketing tests aimed at evaluating commercials? We expose the case of Costa Cruises.

How does the brain process information and stimuli? The "double way" of neuroscientist Joseph LeDoux explains a theory.

TSW initiates two important scientific collaborations with the University of Granada and the Leeds School of Electronic and Electrical Engineering.

How much is it important the sample size if people for a neuromarketing test? Our Experience Lab answer will astonish you!

What happens when a person is in front of an artwork? How do we move when find ourselves in a museum?

TSW XP Lab sarà presente all'evento BRANDY 2016 organizzato da Quintegia, che si terrà il 19 e 20 Ottobre agli East End Studios di Milano. Ecco di cosa si parlerà e quale sarà il ruolo dell'Experience Box di TSW.

How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.

A reflection on neuromarketing in relation to traditional market research and the criticisms that are made against it.

There are many aspects that influence consumer decisions. But how do you know them? Neuromarketing can give us some more answers.

Traditional marketing researches limits bring to the necessity to define a new approach, this one linked to neueomarketing and automatic processes.

Usability and neuromarketing integration can take to a complete understanding of the experience of people.