Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.
SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think.
The word comes from the Latin uti use, simple then.
Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.