#neuromarketing

The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.

Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.

Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.

How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.

Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.

In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.

We want to underline how much neuroscience can help us understand, at a different level, the real element of value: people.

What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?

Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.

Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

Our investigation activity regarding the cognitive load of a digital experience, conducted without interruptions and divisions by tasks.

TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.

Is eye tracking via webcam possible? We investigate new technologies related to eye movement mapping.

Today the IAT test is an indispensable tool for brand assessment, which investigates the implicit associations of the user.

The way to regain decision-making freedom, free will, in living one's life, passes through an awareness of a problem, called deprivation of the cultural ego and subjection to three social states that place themselves above the lower layer, the masses.