Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
Google Performance Max is a tool that aims to speak to the right people for the message you want to communicate with ad campaigns.
3' reading time
News at Google
July 24th is an important date for those who work in digital marketing. Google will implement a reorganization of its products dedicated to analysts and advertisers. This "revolution" should lead to positive changes both in terms of operations and in the format of the instruments themselves.
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One goal: to involve people
A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.
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TSW and Volkswagen: improving any product or service with people’s opinions
The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.
2' reading time
Brand Protection: the study on online brand protection
Fraudulent sites are a treat for brand. We studied if and how consumers perceive these sites. Our answers are in the complete study free for download.
1' reading time
Art is Emotion: emotions guide the experience to the museum
What happens when a person is in front of an artwork? How do we move when find ourselves in a museum?
2' reading time
Usability and neuromarketing. The complete experience of people.
Usability and neuromarketing integration can take to a complete understanding of the experience of people.
2' reading time
Neuromarketing and Brand engagement
Thanks to neuromarketing, it is possible to test how much customers are loyal to the brand, measuring the brand engagement.
4' reading time
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