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Journal of Experiences

Marketing with Experiences

This section shows possibilities for integration between environments that only appear to be distinct and distant.
in Marketing with Experiences
Dynamic product ads for prospecting: how to show the right product to the right person
What are Dynamic product ads for prospecting and what are the differences with the classic Static Prospecting and Dynamic Remarketing campaigns.
3' reading time
in Marketing with Experiences
Data Analyst: what it does and why it is essential
The work of the Data Analyst is now strategic for every business. Find out how professionals listen to the network to provide management support.
6' reading time
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A brief guide to Google Dynamic Search Ads
Google's Dynamic Search Ads campaigns, a paid boost to organic positioning: what they are, why they are used, and how they work.
2' reading time
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An effective Content Strategy starts from the knowledge of company values and objectives
Content strategy is the way in which a company communicates with its audience by responding to specific corporate business objectives.
6' reading time
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Positioning and Creativity on Facebook Ads: things to know
What are the best placements, and what is the right creative on Facebook Ads, Instagram, Audience Network and Messenger? Let's find out.
3' reading time
in Marketing with Experiences
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
Overview of use of dynamic remarketing and performances on the main digital advertising platforms, Google Ads and Facebook Ads.
5' reading time
in Marketing with Experiences
SEO Copywriting: what is it
How to place your content on search engines? Here is a little guide to SEO Copywriting and SEO-driven writing techniques.
4' reading time
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How to choose the metrics for a correct evaluation of a social media strategy
Considering the correct metrics is a fundamental step to evaluate the goodness and success of a strategy on social channels.
3' reading time
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Digital Copywriting: the meaning, the importance of words in a world that speaks in images
Words, with their meaning, influence everything. A right choice of words creates a specific sensation and perception.
5' reading time
in Marketing with Experiences
Online advertising: what future for advertisers’ marketing actions of personalized online advertising?
The European Parliament prohibits online personalized advertising. Facebook and Google will have to review their business model.
5' reading time
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How sport will change after Coronavirus: redesigning the fan experience, from eSports to D2C services
eSports, D2C services, new ways to interact and to involve fans: how Coronavirus is changing sport marketing.
4' reading time
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Voice Tweets: Twitter seeks revival with its new voice messages
The voice messages sector is booming. Twitter wants to ride the wave as a pioneer with its Voice Tweets. Will this revampTwitter?
3' reading time
in Marketing with Experiences
Online advertising at the time of Coronavirus in Italy
How did companies investing in online advertising move during the Coronavirus period? Here there are some statistical data.
1' reading time
in Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
TSW, speaker at the Web Marketing Festival since 2016, was also present in 2020 in the exclusively online version of the festival.
2' reading time
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Webinars and workshops, reconnection tools at the time of social distancing
Social distancing, smart working; have led to the widespread use of communication and aesthetic tools such as webinars, and workshops.
4' reading time
in Marketing with Experiences
What, how and why: GlobalWebIndex and the behavior of people online
In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.
5' reading time
TAG: eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing
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