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Journal of Experiences

Experiences in our projects

This section includes articles on design partnerships or explorations of experiences with partners.
in Experiences in our projects
Prada with TSW: Engaging customers to create an extraordinary digital experience
Prada and TSW: together to improve the digital experience on Prada.com, engaging customers with captivating design and personalized content.
1' reading time
in Experiences in our projects
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
in Experiences in our projects
Unifarco: how to best convey the most relevant information on cosmetic product labels
The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.
1' reading time
in Experiences in our projects
Haier: continues the research activity to improve the product experience
We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.
2' reading time
in Experiences in our projects
Pampers: co-design activities to improve the experience for mothers
The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.
2' reading time
in Experiences in our projects
De’Longhi: the usability test in people’s homes
The test environment greatly affects the results of a usability test. The choice of location is part of the planning of our research activities.
2' reading time
in Experiences in our projects
Woolrich, between brand perception and physical experience
Measuring the quality of people's experience in physical spaces and its impact on brand perception. TSW’s project with Woolrich.
4' reading time
in Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
For TSW's approach, good design means involving customers and their experiences. This research was applied to UniCredit’s online adv.
1' reading time
in Experiences in our projects
From usability test to co-design: how Pampers creates better customer experiences
After meeting TSW, many clients understand the importance of its sixth W, With: an extraordinary experience of reconnection. Fater's experience.
2' reading time
in Experiences in our projects
TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
TSW, and its SEO and Digital Analytics teams, designed the best search experience that users could have together with the Salone del Mobile.
1' reading time
in Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
A great experience is hospitality: this is the heart of TSW's project with Juventus, which involves people through usability tests and listening.
1' reading time
in Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
Find out how we helped Haier improve the customer experience through a usability test and the involvement of people.
2' reading time
in Experiences in our projects
Italmatch Chemicals: migration to the new site and visibility on Google
SEO consultancy to preserve and maximize organic visibility on search engines in relation to the migration to the new Italmatch site.
4' reading time
in Experiences in our projects
Cetif: the new website designed together with people
The new site created for Cetif is an example of participatory design to improve people's online experience.
4' reading time
in Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
Listening to those who really use a product or service creates real value for companies and their customers. Let's see the project in collaboration with ImpREsa.
2' reading time
in Experiences in our projects
Forel: improving the man-machine interface together with manufacturers and end users
Research project to improve the user experience of the machine interface, together with manufacturers of glass processing solutions and their customers.
1' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
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