#Case study

Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.

How product experience influences brand perception: what values are associated with chocolates and how do they change after tasting them?

Prada and TSW: together to improve the digital experience on Prada.com, engaging customers with captivating design and personalized content.

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.

We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.

The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.

TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.

SEO consultancy to preserve and maximize organic visibility on search engines in relation to the migration to the new Italmatch site.

Research project to improve the user experience of the machine interface, together with manufacturers of glass processing solutions and their customers.

Sharing everything that people and companies need to know about the world of work. Co-design and creating value from the inside out.

Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.

SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.

What is the value of eye tracking in neuromarketing tests aimed at evaluating commercials? We expose the case of Costa Cruises.

Intesa San Paolo Innovation Center asked the TSW Experience Lab to evaluate the emotional impact of some works of art exhibited at the Gallerie d'Italia...

TSW has been chosen by Nexi who is born with a clear mission: to guide the evolution of digital payments, simplify them, improve their experience of use, facilitate the purchasing process for bank customers.