IED: Brand awareness strategy in the education sector
TSW supports IED’s brand awareness strategy across Meta and TikTok, integrating corporate and campus channels to reach diverse audiences and build brand recognition over time.
2' reading time
Social media strategy and personal branding for impREsa
TSW joins impREsa Immobiliare in a journey of social media strategy and personal branding: a project that values the skills and voices of agents, strengthening a coherent, recognizable brand identity that is close to people.
2' reading time
Inside a TSW project: from listening to people to strategic decisions
How TSW transforms listening, UX research, data, and design skills into concrete decisions. From international testing for Armani to co-designing with Pampers, discover the methods and cases that guide the most effective digital, physical and brand experiences.
3' reading time
Bottega Veneta: UX research on
e-commerce across international markets
How we studied Bottega Veneta's e-commerce experience in Italy, the United States, Japan, and Korea, to transform behaviors, expectations, and perceptions into opportunities for improvement.
2' reading time
Doctors with Africa CUAMM and TSW: new digital experience design
TSW supported Doctors with Africa CUAMM in designing a new digital ecosystem to facilitate people's participation and access to content.
2' reading time
Words of experience. Trust: a dimension of customer experience
How do you build trust in a brand? Through consistent, clear, and reliable experiences that strengthen the relationship between company and people.
2' reading time
The new Lazzaris Store: an e-commerce design that enhances UX and brand history
How to design an e-commerce site that showcases a historic brand: the new Lazzaris Store combines tradition, content, and user experience in a digital ecosystem designed to facilitate discovery and purchase.
2' reading time
The experience test in Germany for Camping Ca’Savio’s new digital ecosystem
TSW tested Camping Ca'Savio's new digital ecosystem in Germany to assess its clarity, consistency, and ability to convey the brand's regenerative vision.
2' reading time
The point of sale as a strategic listening space
In physical retail, the brand experience takes shape: in-store research helps us observe behaviors, frictions, and signals that the data doesn't reveal.
2' reading time
Research guides brand strategy: the evolution of Macron
How is the perception of the Macron sportswear brand evolving? TSW's research project analyzes the positioning, values, and impact of the O.N.E. collection.
2' reading time
Listening to people in global UX research: how we worked with Armani
When a global brand chooses to observe how people experience digital, research becomes a space for shared understanding. This is what happened in the project we created for Armani.
3' reading time
Digital experience and AI innovation with Poltrona Frau
Since 2020, we have been working with Poltrona Frau on a project that combines visibility, strategic data analysis, and digital expertise to build a coherent, evolving, and relevant online presence across the brand's various markets and touchpoints.
2' reading time
Verti Assicurazioni chooses AMPLIF-AI to measure brand experience in LLMs
Verti Assicurazioni has chosen AMPLIF-AI, TSW’s proprietary infrastructure, to measure how large language models (LLMs) portray the brand and compare it to competitors in people’s decision-making processes.
2' reading time
Grimaldi Immobiliare partners with TSW to redesign its agencies’ digital experience
Grimaldi Immobiliare revamps its website with TSW: the goal is to create an intuitive and accessible digital experience, designed by listening to users and agencies to facilitate the search and listing of properties throughout Italy.
1' reading time
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
TSW with Old Wild West, new digital strategy with focus on listening and customer engagement for authentic and shared experiences.
3' reading time
We measure people’s emotional involvement
We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.
1' reading time
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