Designing the best gaming experience: our research for the toy industry
In the project Open Places we listened to customers of the main educational games brands to understand their purchasing choices and design future scenarios.
2' reading time
A listening journey between tradition and sustainability for the future of Piedmont
A journey into the heart of Piedmont to explore biomass heating, between tradition, identity and sustainability, and promote a greener future.
2' reading time
Designing valuable content: the importance of shooting in a social campaign
Discover the potential of a photo shoot for a social campaign and how it can improve the relationship between your brand and people.
3' reading time
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
2' reading time
impREsa immobiliare with TSW: redesigning the online experience through listening
User experience testing with real estate agents and buyers/sellers, and active listening to redesign/improve people's experience on the website.
1' reading time
IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
2' reading time
How Forel gave the floor to her collaborators, and listened.
TSW conducted an employee assessment for Forel Spa, collecting valuable voices for the company in order to enhance well-being and collaboration.
3' reading time
Banca Sella and TSW: analysis of the usability of the App to improve the experience
Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.
2' reading time
92% of B2B companies have the future in their hands
Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.
3' reading time
TSW with Banca Progetto: promoting Conto Key on TV, print and digital
TSW with Banca Progetto for the positioning of Conto Key on the savings market, with a complete marketing strategy and data analysis.
2' reading time
Improving people’s experience with electroencephalogram (EEG)
In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.
1' reading time
Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
3' reading time
Baci Perugina with TSW: how experience affects product evaluation
How product experience influences brand perception: what values are associated with chocolates and how do they change after tasting them?
1' reading time
Prada with TSW: Engaging customers to create an extraordinary digital experience
Prada and TSW: together to improve the digital experience on Prada.com, engaging customers with captivating design and personalized content.
1' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
Unifarco: how to best convey the most relevant information on cosmetic product labels
The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.
1' reading time