When Technology Block Becomes an Invitation to Human Listening
A recent global tech shutdown has exposed our dependence on technology. At TSW, we reflect on how to balance innovation and human empathy.
2' reading time
VUI: what is the Voice User Interface and how does it work?
The Voice User Interface is revolutionizing human-machine interaction, making technology accessible and intuitive even for people with disabilities.
3' reading time
Display campaigns: how to make them effective by listening to people
How to make display campaigns more effective using user listening techniques and tools such as Eye Tracking.
2' reading time
Predictive models: crystal ball or useful tool for designing the experience of the future?
Functioning of predictive models, and synergy in listening to people's real needs and in the design of quality experiences.
2' reading time
The role of ChatGPT in designing valuable experiences
What is the role of ChatGPT for designing valuable experiences in future digital communication?
2' reading time
Service design with people to improve the multi-channel experience
Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.
3' reading time
What is SEO? Keywords or people?
SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.
4' reading time
The #IliadRevolution with the Kahneman lenses
What is there behind Iliad success? What kind of maketing and communication strategy did Iliad use to come closer to potential customers?
5' reading time
Look where I look: the mechanisms of visual communication
How does the visual attention impact on advertising communication? What kind of contribution could eye tracking give? Find out in this article.
1' reading time
Eye Tracking: the 4 future scenarios
We have translated the article by TheNextWeb, which interviewed us about the future appeals of the Eye Tracking.
4' reading time
Eye Tracking: information has value when viewed
With eye tracking, people's gaze can be monitored to improve the user experience on websites, in retail and in many other contexts.
2' reading time
Face Reading: the silent interview by Leonardo Di Caprio
After 22 years waiting, Leonardo Di Caprio finally wins the Oscar. But what does his facial expression say? An emotion analysis.
2' reading time