#Technologies

Verti Assicurazioni has chosen AMPLIF-AI, TSW’s proprietary infrastructure, to measure how large language models (LLMs) portray the brand and compare it to competitors in people’s decision-making processes.

Social listening today goes beyond monitoring: listening to online conversations allows you to guide strategic decisions, improve processes, and respond to people's real needs.

TSW Pet Food Observatory: we listen to pet parents and analyze how LLMs influence choices, to transform real needs and conversations into actionable insights and clearer, more credible, and useful experiences.

TSW's AMPLIF-AI measures how generative AI systems represent a brand and how it changes the information mediation that impacts people's perceptions and choices.

Empathic-Adaptive UX Design, an innovative approach to empathetic user experiences, dynamically personalized as there is an emotional connection.

We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.

A recent global tech shutdown has exposed our dependence on technology. At TSW, we reflect on how to balance innovation and human empathy.

The Voice User Interface is revolutionizing human-machine interaction, making technology accessible and intuitive even for people with disabilities.

How to make display campaigns more effective using user listening techniques and tools such as Eye Tracking.

Functioning of predictive models, and synergy in listening to people's real needs and in the design of quality experiences.

What is the role of ChatGPT for designing valuable experiences in future digital communication?

Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.

SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.

What is there behind Iliad success? What kind of maketing and communication strategy did Iliad use to come closer to potential customers?

How does the visual attention impact on advertising communication? What kind of contribution could eye tracking give? Find out in this article.

We have translated the article by TheNextWeb, which interviewed us about the future appeals of the Eye Tracking.