#Touchpoints

Like Think Aloud, Eye-Tracker and GSR can help understand user behavior and needs, to design successful experiences.

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.

A history of values that today we try to make explicit to aggregate more and more people around the WITH (The Sixth W), which starts from the centrality of people and the quality of the experiences they live.

TSW has been chosen by Nexi who is born with a clear mission: to guide the evolution of digital payments, simplify them, improve their experience of use, facilitate the purchasing process for bank customers.

What happens when a person is in front of an artwork? How do we move when find ourselves in a museum?

TSW was at Milan Design Week to analyze interest for detectors and people experiences, in order to measure their emotions.

TSW XP Lab can investigate what people feel in different contexts, thanks to some neuromarketing tools.