At TSW's Cosmeceuticals Observatory, focus groups become a research tool for understanding needs, selection criteria, and trust signals, and for designing more relevant touchpoints and brand experiences.
A good Conversational UX doesn't just add a touchpoint: it builds a useful, reliable, and measurable service, capable of generating trust between the user, the algorithm, and the brand in generative AI contexts.
In physical retail, the brand experience takes shape: in-store research helps us observe behaviors, frictions, and signals that the data doesn't reveal.
Since 2020, we have been working with Poltrona Frau on a project that combines visibility, strategic data analysis, and digital expertise to build a coherent, evolving, and relevant online presence across the brand's various markets and touchpoints.
TSW Pet Food Observatory: we listen to pet parents and analyze how LLMs influence choices, to transform real needs and conversations into actionable insights and clearer, more credible, and useful experiences.
Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.
Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.
A history of values that today we try to make explicit to aggregate more and more people around the WITH (The Sixth W), which starts from the centrality of people and the quality of the experiences they live.
TSW has been chosen by Nexi who is born with a clear mission: to guide the evolution of digital payments, simplify them, improve their experience of use, facilitate the purchasing process for bank customers.