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Journal of Experiences

#UX and UI

We draw with people the strategies aimed at enhancing the quality of experiences for digital and non-digital products and services, and consequently better interaction with brands.
in Marketing with Experiences
Accessibility: the watchword of Google Merchant Center Next
Google Merchant Center Next, more accessible for small businesses. Intuitive interface and innovations such as Product Studio and predictive analytics.
2' reading time
in Marketing with Experiences
Search experience: Google SGE (Search Generative Experience)
Google SGE (Search Generative Experience). Let's see how this AI-powered innovation redefines online search and SEO strategies.
6' reading time
in Design for Experiences
Unconventional Marketing: advertising that becomes an experience
Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.
1' reading time
in Experiences in our projects
impREsa immobiliare with TSW: redesigning the online experience through listening
User experience testing with real estate agents and buyers/sellers, and active listening to redesign/improve people's experience on the website.
1' reading time
in Experiences in our projects
IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
2' reading time
in Experiences in our projects
Banca Sella and TSW: analysis of the usability of the App to improve the experience
Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.
2' reading time
in Design for Experiences
Design: creating, and shaping, by listening to people’s experiences
Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.
9' reading time
in Marketing with Experiences
Social media management: can it contribute to company growth?
Social media management is essential for the growth of a company in brand awareness, public involvement, increased site traffic and sales.
4' reading time
in Marketing with Experiences
Personalization and intrusiveness of online advertising for people
The challenge of personalized online advertising, while respecting privacy. User preferences and non-intrusive strategies.
5' reading time
in Experiences in our projects
92% of B2B companies have the future in their hands
Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.
3' reading time
in Research into Experiences
Observation reveals the true essence of experiences
The art of observation reveals meanings often overlooked. Insight into its role in research and how to learn to use it consciously.
3' reading time
in Design for Experiences
17th Architecta Summit 2023: the central role of people
Architecta Summit 2023 in Venice: reflections on language, synergies and innovation. The design choices favor collaboration and importance of people.
3' reading time
in Marketing with Experiences
SEO today and tomorrow: Italian companies and listening to people
SEO is now an obligatory step in marketing. Importance of being visible on search engines, challenges of corporate education, and future trends.
6' reading time
in Research into Experiences
Imitation not to influence, but for better experiences
How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.
1' reading time
in Design for Experiences
Microcopy: details that revolutionize people’s experience
The power of microcopy: guide users, build trust, reduce errors and encourage action. Create an extraordinary digital experience.
3' reading time
in Marketing with Experiences
Google Core Update: anticipate changes to dominate the SERPs
Google's Core Updates influence the positioning of websites in the SERPs. How to prepare and recover your ranking after an update.
5' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
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