The Last Supper by Leonardo da Vinci, between art and neuroscience
A research project aimed at evaluating the experience of using the works in the museum itinerary.
6' reading time
What, how and why: GlobalWebIndex and the behavior of people online
In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.
5' reading time
What is Digital Marketing? Let’s clarify more this concept
Digital marketing: what is it? What does it include? Why is it important?
5' reading time
Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
Luxury brands becoming increasingly careful to realize experiences based on listening and on centrality of people, with the aim of fully understanding their expectations and needs during the entire purchasing process.
2' reading time
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
Ulss 2 with TSW gave birth to a real case of co-creation of the editorial strategy, in which the company involved people asking them what the most interesting topics were.
4' reading time
What is user experience?
User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?
27' reading time
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
The activation of online campaigns is the point of arrival of a process that increases in value when it is combined with listening and reconnecting with people.
2' reading time
How to organize information and create value with people: Luca Rosati talks about it in TSW
The proliferation of channels and devices has generated a fragmentation of information: the answer to this fragmentation lies in relationships.
1' reading time
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