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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Research into Experiences
The delicate balance between expert analysis and usability test
We explain the relationship between expert analysis and usability test, two activities that we conduct with our research and UX design areas.
2' reading time
in Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
Listening to those who really use a product or service creates real value for companies and their customers. Let's see the project in collaboration with ImpREsa.
2' reading time
in Research into Experiences
Continuous research: the TSW approach to designing better experiences
Always active research laboratory where science is a tool for listening to people, to design the best experiences together with companies.
3' reading time
in Experiences in our projects
Forel: improving the man-machine interface together with manufacturers and end users
Research project to improve the user experience of the machine interface, together with manufacturers of glass processing solutions and their customers.
1' reading time
in Marketing with Experiences
Listening and care of relationships through digital channels
Even in listening places such as search engines and social channels, through technologies and skills we collect what people spontaneously share.
2' reading time
in Research into Experiences
Screen size as a variable for designing better experiences with people
Research on how the size of screens impacts the viewing experience of video content and consequent gratification.
2' reading time
in Experiences in our projects
TSW partner of Laborability: listening to people, inside and outside of companies
Sharing everything that people and companies need to know about the world of work. Co-design and creating value from the inside out.
2' reading time
in Laboratories of Experiences
Fewer personas, more people
We simplify a language that uses English words, cripples its form, and changes its meaning. We choose Italian to convey precious concepts.
2' reading time
in Laboratories of Experiences
The world is our laboratory
In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.
1' reading time
in Design for Experiences
Co-design and participatory design: creating better experiences with people
Because involving people in every phase of design is vital to creating quality experiences, and will be a deciding factor in the survival of companies.
3' reading time
in Research into Experiences
What neuromarketing is (not) and how neuroscience and research improve customer experience
Neuromarketing and neuroscience are shedding their sensationalist meanings, leaving only what is solid and applicable.
3' reading time
in Laboratories of Experiences
Companies and customers: two different planets?
Reconnecting those who design products and services with the people they are intended for, helps the corporate planet to take care of the customer experience.
2' reading time
in Experiences in our projects
Creating a business and communication strategy with people: the case of Pianca
How to create an effective brand strategy by involving people and measuring their experiences, implicit and explicit, online and offline: our project for Pianca.
2' reading time
in Laboratories of Experiences
TSW: the beginning, the turning point, the intuition
The story of TSW, as told by its CEO and founder. From the beginning, with visibility on search engines, to the co-design of quality experiences.
2' reading time
in Marketing with Experiences
Google SEO update: the Page Title Update changes
Page Title Update is the recent update of the Google algorithm that determines how page titles are generated in SERPs.
3' reading time
in Research into Experiences
Facial microexpressions: what they are and what they tell us
Facial microexpressions are short-lived but provide information on basic emotions. Let's discover their meaning and their richness.
4' reading time
TAG: UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO
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