Marketing with Experiences

People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.

Are the effects of the use of the art work limited at the time of the exhibition? Or does the emotional involvement resulting from that experience last over time and integrate into the experience?

Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.

A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.

Is it possible that the brand image really changes after watching a TV commercial? The TSW Experience team has developed a scientific method.

We were at the seminar on Programmatic & Marketing Automation organized by IAB Italia. Here's what we learned, between the importance of data and creativity.

Fraudulent sites are a treat for brand. We studied if and how consumers perceive these sites. Our answers are in the complete study free for download.

TSW XP Lab sarà presente all'evento BRANDY 2016 organizzato da Quintegia, che si terrà il 19 e 20 Ottobre agli East End Studios di Milano. Ecco di cosa si parlerà e quale sarà il ruolo dell'Experience Box di TSW.

What kind of role has the emotional factor in the different phases of Customer Journey? Is it possibile to measure its influence on buying, research and evaluation?

Traditional marketing researches limits bring to the necessity to define a new approach, this one linked to neueomarketing and automatic processes.

TSW will be partner of Wired Next Fest 2016, that will take place from 27th to 29th May at Indro Montanelli Gardens in Milan.

What are the transformations in retail and in which way companies can optimize their customer experience?

Brand assets are influenced by the usability of the touchpoints. TSW approach to usability is measuring the mood of people.

TSW creates a joint venture with Gushmag, professionals network dedicated to the creation of editorial, content marketing and storytelling projects.

Understand customer journey, that is considering user like a precious resource between the interconnection between different touchpoints and the link among channels.