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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Laboratories of Experiences
The world is our laboratory
In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.
1' reading time
in Design for Experiences
Co-design and participatory design: creating better experiences with people
Because involving people in every phase of design is vital to creating quality experiences, and will be a deciding factor in the survival of companies.
3' reading time
in Research into Experiences
What neuromarketing is (not) and how neuroscience and research improve customer experience
Neuromarketing and neuroscience are shedding their sensationalist meanings, leaving only what is solid and applicable.
3' reading time
in Laboratories of Experiences
Companies and customers: two different planets?
Reconnecting those who design products and services with the people they are intended for, helps the corporate planet to take care of the customer experience.
2' reading time
in Experiences in our projects
Creating a business and communication strategy with people: the case of Pianca
How to create an effective brand strategy by involving people and measuring their experiences, implicit and explicit, online and offline: our project for Pianca.
2' reading time
in Laboratories of Experiences
TSW: the beginning, the turning point, the intuition
The story of TSW, as told by its CEO and founder. From the beginning, with visibility on search engines, to the co-design of quality experiences.
2' reading time
in Marketing with Experiences
Google SEO update: the Page Title Update changes
Page Title Update is the recent update of the Google algorithm that determines how page titles are generated in SERPs.
3' reading time
in Research into Experiences
Facial microexpressions: what they are and what they tell us
Facial microexpressions are short-lived but provide information on basic emotions. Let's discover their meaning and their richness.
4' reading time
in Experiences in our projects
Unired: how to measure the effectiveness of a dietary supplement by listening to people
Measuring the effectiveness of a dietary supplement with people is a winning point for companies and end users. Read our experience in this article.
2' reading time
in Marketing with Experiences
Social listening: what it is and how to integrate it into your digital strategy
How to integrate social listening into a digital strategy, i.e. listening to the conversations that take place on social media around our brand.
4' reading time
in Marketing with Experiences
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
Google Performance Max is a tool that aims to speak to the right people for the message you want to communicate with ad campaigns.
3' reading time
in Experiences in our projects
Woolrich and brand health research: how to assess the health of a brand with the help of people
What is brand health research and how is it measured, how to evaluate the health of a brand with the help of people. The Woolrich case.
5' reading time
in Design for Experiences
Software development and User Experience: a listening approach
At TSW we apply the methodology of listening and involving people in the design and development of software.
5' reading time
in Marketing with Experiences
SEO consulting and the hospitality approach
What is and how does the SEO consultancy for TSW work, according to the approach of welcoming users and search engines.
6' reading time
in Experiences in our projects
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
How to design a website that is both dazzling and functional, and that creates value for both brand and user.
3' reading time
in Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
Collaboration between TSW and the American MediaScience in measuring the effectiveness and optimizing, through real experiences, a TV commercial before being broadcast.
3' reading time
TAG: eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing
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