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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Experiences in our projects
Woolrich and brand health research: how to assess the health of a brand with the help of people
What is brand health research and how is it measured, how to evaluate the health of a brand with the help of people. The Woolrich case.
5' reading time
in Design for Experiences
Software development and User Experience: a listening approach
At TSW we apply the methodology of listening and involving people in the design and development of software.
5' reading time
in Marketing with Experiences
SEO consulting and the hospitality approach
What is and how does the SEO consultancy for TSW work, according to the approach of welcoming users and search engines.
6' reading time
in Experiences in our projects
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
How to design a website that is both dazzling and functional, and that creates value for both brand and user.
3' reading time
in Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
Collaboration between TSW and the American MediaScience in measuring the effectiveness and optimizing, through real experiences, a TV commercial before being broadcast.
3' reading time
in Research into Experiences
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
How the instrumentation for face reading detects information, to read the emotions of the wearer of the mask and improve the UX.
3' reading time
in Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
Our project together with the University of Padua to evolve BARTT and measure the brand associations to design better experiences.
3' reading time
in Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
We measured the perception of a cosmetic experience to improve its quality: read the article on our research project for Unifarco.
2' reading time
in Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
Every day everything we choose is influenced by cognitive biases: it is essential to take them into account to design better experiences. Here's how we do it.
5' reading time
in Experiences in our projects
TSW with De Longhi: Experience Design at the core of User Journey
Find out how we apply experience design to help De Longhi improve the daily experiences of end customers.
3' reading time
in Marketing with Experiences
What is it and how do you design a Marketing Funnel?
What is and how to successfully design a marketing funnel, examples of possible optimal processes for a perfect strategy.
2' reading time
in Experiences in our projects
Gamification Marketing: the winning case Despar Nordest
What Gamification Marketing is, how it works and how to implement it. Examples of Gamification Marketing: the Despar Nordest case.
4' reading time
in Marketing with Experiences
Social Media Manager: what he does and what are his skills
Who is the Social Media Manager: what he does in a Social Media Marketing Agency and what are his main skills.
3' reading time
in Research into Experiences
Is wearing the anti Covid-19 mask really stressful?
Research to verify the level of stress generated by wearing the anti-Covid-19 mask. What happened to the test participants.
2' reading time
in Marketing with Experiences
SEO: What is Search Engine Optimization and how does it work?
What SEO is and how it works, a discipline of crucial importance for achieving a highly profitable digital marketing operation.
2' reading time
in Design for Experiences
UX Writing: how to write for an effective User Experience
What is UX Writing and how does it work, why it is crucial for the user experience, and what are the differences with copywriting.
3' reading time
TAG: user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach
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