Eye Tracking: the 4 future scenarios
We have translated the article by TheNextWeb, which interviewed us about the future appeals of the Eye Tracking.
4' reading time
Brand Perception study in the Automotive: Audi VS Mercedes
Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.
1' reading time
Art is Emotion: emotions guide the experience to the museum
What happens when a person is in front of an artwork? How do we move when find ourselves in a museum?
2' reading time
TSW XP Lab a BRANDY: customer experience ed emozioni per i brand lifestyle
TSW XP Lab sarà presente all'evento BRANDY 2016 organizzato da Quintegia, che si terrà il 19 e 20 Ottobre agli East End Studios di Milano. Ecco di cosa si parlerà e quale sarà il ruolo dell'Experience Box di TSW.
1' reading time
TSW and Quintegia: a partnership to trace the emotions of the Customer Journey at the Automotive Marketing Forum 2016
What kind of role has the emotional factor in the different phases of Customer Journey? Is it possibile to measure its influence on buying, research and evaluation?
1' reading time
Cognitive load, user experience and survey methods
How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.
2' reading time
A (healthy) reflection on neuromarketing
A reflection on neuromarketing in relation to traditional market research and the criticisms that are made against it.
2' reading time
Customer experience in the retail sector: the TSW analysis of Autogrill
Autogrill is the leading company in the travel catering services industry. Historically committed to enhancing its offer, it has recently worked in collaboration with the University of Gastronomic Sciences in Pollenzo to develop the Bistrot concept.
2' reading time
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