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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
TSW, speaker at the Web Marketing Festival since 2016, was also present in 2020 in the exclusively online version of the festival.
2' reading time
in Design for Experiences
Year 2019, Chapter II: The meeting
Second chapter of the trilogy starring Professor John Smith, of the Psychology of Cognitive Processes faculty at Boston University. The arrival in Milan with Fred Livingstone, and the meeting with Ludovico Macchi.
43' reading time
in Research into Experiences
Brain and mind. What neuroscience reveals to us when used in a communication strategy
We are so overexposed to media content that we are almost immune to it. A good communication strategy passes through neuroscience.
3' reading time
in Research into Experiences
How the visual perception of a TV spot varies according to what precedes it
The previous experiences, the context, are elements that can somehow condition the visual perception of a TV spot.
3' reading time
in Design for Experiences
The importance of visual communication in giving coherence to the message
Visual communication obvious to the gap between what brands say they are, what they really are, and what people pick up on.
3' reading time
in Research into Experiences
Qualitative research
TSW continuously works on qualitative research, on the pursuit of quality, an investment made of foresight, intelligence, courage.
2' reading time
in Research into Experiences
In our mental processes, do the real reasons for a choice coincide with what we tell ourselves after making it, or do they depend more on unconscious, even if irrational, motivations?
Brand perception, advertising messages, bias of social desirability. In mental processes the choices come from unconscious motivations.
3' reading time
in Design for Experiences
Customer Journey Map: qualitative research to understand people’s journey, and their moments of true
Customer Journey Map, tool for doing qualitative research and defining the overall user experience; identify the moments of true.
3' reading time
in Marketing with Experiences
Webinars and workshops, reconnection tools at the time of social distancing
Social distancing, smart working; have led to the widespread use of communication and aesthetic tools such as webinars, and workshops.
4' reading time
in Research into Experiences
Events and nightlife in the scenario of social distancing: restart by listening
Social distancing will be the challenge for the night entertainment sectors. Reconnect supply and market, for valuable experiences.
3' reading time
in Research into Experiences
The research work of TSW in the field of applied science recognized with a scientific publication. It is the third time in three years
A team of researchers has developed a tool in TSW to measure the effectiveness of brand image communication.
1' reading time
in Design for Experiences
Homo Libertus
The way to regain decision-making freedom, free will, in living one's life, passes through an awareness of a problem, called deprivation of the cultural ego and subjection to three social states that place themselves above the lower layer, the masses.
4' reading time
in Research into Experiences
What is the ‘framing effect’ and how it affects people’s behavior
Integrating psychology and user experience is the basis of our mixed methods approach that integrates experiential tests with quantitative analysis models, in order to obtain a complete and objective view of people's experience.
2' reading time
in Experiences in our projects
The Last Supper by Leonardo da Vinci, between art and neuroscience
A research project aimed at evaluating the experience of using the works in the museum itinerary.
6' reading time
in Marketing with Experiences
What, how and why: GlobalWebIndex and the behavior of people online
In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.
5' reading time
in Marketing with Experiences
What is Digital Marketing? Let’s clarify more this concept
Digital marketing: what is it? What does it include? Why is it important?
5' reading time
TAG: UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO
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