Expert analysis and heuristic analysis: a usability check-up
Combine expert analysis and heuristic analysis to exploit their strengths in synergy, with the aim of understanding what is wrong with a website.
2' reading time
TSW XP LAB: User Experience and Neuromarketing on the road
TSW XP Lab can investigate what people feel in different contexts, thanks to some neuromarketing tools.
1' reading time
Eye Tracking: information has value when viewed
With eye tracking, people's gaze can be monitored to improve the user experience on websites, in retail and in many other contexts.
2' reading time
Retail transformation and Customer Experience optimization
What are the transformations in retail and in which way companies can optimize their customer experience?
3' reading time
Understanding consumers’ emotions with the electroencephalogram
Brain waves and the encephalogram can be used to understand consumer emotions and brand communication effectiveness.
2' reading time
Face Reading: the silent interview by Leonardo Di Caprio
After 22 years waiting, Leonardo Di Caprio finally wins the Oscar. But what does his facial expression say? An emotion analysis.
2' reading time
The truth machine applied to neuromarketing? That’s how.
Maybe the truth machine doesn't really tell the truth, but neuromarketing tools can really help us to understand people's emotions.
3' reading time
The added value of neuromarketing in improving the effectiveness of an advertisement
What happens if the brand image perceived by users differs from the one communicated by advertising? How can we measure effectiveness?
3' reading time
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