Face Reading: understanding emotions to satisfy their customers
From the facial expressions Ekman and Friesen have outlined the basic emotions, and by reading them with Face Reading it is possible to have marketing ideas.
2' reading time
Neuromarketing and Decision Making
What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.
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Neuromarketing and Brand engagement
Thanks to neuromarketing, it is possible to test how much customers are loyal to the brand, measuring the brand engagement.
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Neuromarketing, automatic processes and implicit users responses
Traditional marketing researches stop at what consumers explicitly declare about something, but actually there is much more to learn.
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Neuromarketing and consumer behavior: what TSW XP Lab does
What people say, what people do, what people say to do is totally different. The answers by neuromarketing, to understand their behavior.
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Analysis of user behavior: eye tracking glasses and shopping experience
Thanks to Pro Glasses 2 we are able to measure user behaviour in different contexts of information and services fruition.
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Constructive dialogue: when client and designer meet
Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.
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Brands and associated emotions: usability in the Zero Moment of Truth
Brand assets are influenced by the usability of the touchpoints. TSW approach to usability is measuring the mood of people.
4' reading time
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