#digital marketing

Digital Marketing means above all to live the complexity and number of data that we can collect by integrating them into all the individual activities.

Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
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What data analysis is for: TSW’s approach to go further
What is data analysis in digital marketing, and how TSW overcomes its limits thanks to an innovative approach focused on user experience.
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Sentiment analysis: listening to people online
Knowing how to read and interpret the needs and desires that people express even in the digital context is essential for designing better experiences.
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Social media and brand reputation: how they impact the digital experience
Overseeing social channels with the right content makes the difference in terms of brand image in the minds of consumers, and in creating valuable experiences.
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Predictive models: crystal ball or useful tool for designing the experience of the future?
Functioning of predictive models, and synergy in listening to people's real needs and in the design of quality experiences.
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Digital ADV and automation: Meta’s Advantage+ Shopping campaign
Google and Meta have created new technological solutions to automatically optimize campaigns based on the people who see and interact with them.
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Measuring the perceived to design better experiences: our project with Unifarco
We measured the perception of a cosmetic experience to improve its quality: read the article on our research project for Unifarco.
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Cognitive biases: the mental shortcuts that influence our choices
Every day everything we choose is influenced by cognitive biases: it is essential to take them into account to design better experiences. Here's how we do it.
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Dynamic product ads for prospecting: how to show the right product to the right person
What are Dynamic product ads for prospecting and what are the differences with the classic Static Prospecting and Dynamic Remarketing campaigns.
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A brief guide to Google Dynamic Search Ads
Google's Dynamic Search Ads campaigns, a paid boost to organic positioning: what they are, why they are used, and how they work.
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How to choose the metrics for a correct evaluation of a social media strategy
Considering the correct metrics is a fundamental step to evaluate the goodness and success of a strategy on social channels.
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The art of theater at the service of communication in the workplace, for a truer teamwork
Theatre art and work environment: facilitating interpersonal relationships, team building, listening to people and managing emotions.
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Digital Copywriting: the meaning, the importance of words in a world that speaks in images
Words, with their meaning, influence everything. A right choice of words creates a specific sensation and perception.
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Online advertising: what future for advertisers’ marketing actions of personalized online advertising?
The European Parliament prohibits online personalized advertising. Facebook and Google will have to review their business model.
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Online advertising at the time of Coronavirus in Italy
How did companies investing in online advertising move during the Coronavirus period? Here there are some statistical data.
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What, how and why: GlobalWebIndex and the behavior of people online
In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.
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