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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Research into Experiences
The sample size for neuromarketing tests
How much is it important the sample size if people for a neuromarketing test? Our Experience Lab answer will astonish you!
4' reading time
in Design for Experiences
Anthropological Marketing: a research on the Human – Customer Experience
Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.
3' reading time
in Design for Experiences
Anthropological Marketing: the people at the center to enhance the Human-Customer Experience
From the union of Marketing and Anthropology, a new approach is born that puts people at the center and allows us to analyze their needs and desires.
2' reading time
in Research into Experiences
Eye Tracking: the 4 future scenarios
We have translated the article by TheNextWeb, which interviewed us about the future appeals of the Eye Tracking.
4' reading time
in Laboratories of Experiences
Brand Perception study in the Automotive: Audi VS Mercedes
Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.
1' reading time
in Design for Experiences
Art is Emotion: emotions guide the experience to the museum
What happens when a person is in front of an artwork? How do we move when find ourselves in a museum?
2' reading time
in Marketing with Experiences
TSW XP Lab a BRANDY: customer experience ed emozioni per i brand lifestyle
TSW XP Lab sarà presente all'evento BRANDY 2016 organizzato da Quintegia, che si terrà il 19 e 20 Ottobre agli East End Studios di Milano. Ecco di cosa si parlerà e quale sarà il ruolo dell'Experience Box di TSW.
1' reading time
in Marketing with Experiences
TSW and Quintegia: a partnership to trace the emotions of the Customer Journey at the Automotive Marketing Forum 2016
What kind of role has the emotional factor in the different phases of Customer Journey? Is it possibile to measure its influence on buying, research and evaluation?
1' reading time
in Research into Experiences
Cognitive load, user experience and survey methods
How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.
2' reading time
in Design for Experiences
A (healthy) reflection on neuromarketing
A reflection on neuromarketing in relation to traditional market research and the criticisms that are made against it.
2' reading time
in Experiences in our projects
Customer experience in the retail sector: the TSW analysis of Autogrill
Autogrill is the leading company in the travel catering services industry. Historically committed to enhancing its offer, it has recently worked in collaboration with the University of Gastronomic Sciences in Pollenzo to develop the Bistrot concept.
2' reading time
in Design for Experiences
Beyond marketing: to Neuromarketing and beyond
There are many aspects that influence consumer decisions. But how do you know them? Neuromarketing can give us some more answers.
3' reading time
in Marketing with Experiences
5 reasons to integrate Neuromarketing and traditional Marketing
Traditional marketing researches limits bring to the necessity to define a new approach, this one linked to neueomarketing and automatic processes.
2' reading time
in Laboratories of Experiences
TSW XP Lab: Enhancing Human Experience
Can we know what do people feel when they interact with brands? The answer is yes and we describe that on our new TSW XP Lab website.
1' reading time
in Marketing with Experiences
TSW with WIRED to measure the emotions of the Wired Next Fest 2016
TSW will be partner of Wired Next Fest 2016, that will take place from 27th to 29th May at Indro Montanelli Gardens in Milan.
2' reading time
in Design for Experiences
TSW at Milan Design Week. And of EMOTIONS.
TSW was at Milan Design Week to analyze interest for detectors and people experiences, in order to measure their emotions.
1' reading time
TAG: user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach
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