#The Sixth W approach

A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.

We were at the seminar on Programmatic & Marketing Automation organized by IAB Italia. Here's what we learned, between the importance of data and creativity.

Anthropological marketing help us understanding that human aspect that goes beyond the one related to the role of customer, focusing on human culture, between psychology and philosophy.

Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.

From the union of Marketing and Anthropology, a new approach is born that puts people at the center and allows us to analyze their needs and desires.

Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.

A reflection on neuromarketing in relation to traditional market research and the criticisms that are made against it.

Can we know what do people feel when they interact with brands? The answer is yes and we describe that on our new TSW XP Lab website.

TSW was at Milan Design Week to analyze interest for detectors and people experiences, in order to measure their emotions.

Usability and neuromarketing integration can take to a complete understanding of the experience of people.

What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.

Traditional marketing researches stop at what consumers explicitly declare about something, but actually there is much more to learn.

Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.

TSW creates a joint venture with Gushmag, professionals network dedicated to the creation of editorial, content marketing and storytelling projects.

Understand customer journey, that is considering user like a precious resource between the interconnection between different touchpoints and the link among channels.