#Experiences

In TSW, the main focus of interest is the experiences lived by people, some of these increasingly shifting towards digital, as in the case of retail.

Methodical insight into our approach based on listening and analysis of experiences. In many cases, the investigation mode is a usability test.

The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.

TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.

Is eye tracking via webcam possible? We investigate new technologies related to eye movement mapping.

Co-design activity for the organization of contents, which makes listening a concrete approach with tangible results.

What are cognitive biases? Can we recognize them? Do they influence our work, and the perception of our product or our communication messages?

In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.

Customer Journey Map, tool for doing qualitative research and defining the overall user experience; identify the moments of true.

User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?

SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.

What is there behind Iliad success? What kind of maketing and communication strategy did Iliad use to come closer to potential customers?

TSW has been chosen by Nexi who is born with a clear mission: to guide the evolution of digital payments, simplify them, improve their experience of use, facilitate the purchasing process for bank customers.

Are the effects of the use of the art work limited at the time of the exhibition? Or does the emotional involvement resulting from that experience last over time and integrate into the experience?

How does the visual attention impact on advertising communication? What kind of contribution could eye tracking give? Find out in this article.

We have translated the article by TheNextWeb, which interviewed us about the future appeals of the Eye Tracking.