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Journal of Experiences

#The Sixth W approach

WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.
in Research into Experiences
People and social media: our research to design more effective experiences and content
Our research on the experience of using social media and on the variation in eye behavior depending on the structure of the channel.
2' reading time
in Experiences in our projects
Haier: continues the research activity to improve the product experience
We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.
2' reading time
in Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
In TSW, the main focus of interest is the experiences lived by people, some of these increasingly shifting towards digital, as in the case of retail.
2' reading time
in Research into Experiences
Moderated usability test VS unmoderated usability test: is there a difference?
Methodical insight into our approach based on listening and analysis of experiences. In many cases, the investigation mode is a usability test.
2' reading time
in Experiences in our projects
Pampers: co-design activities to improve the experience for mothers
The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.
2' reading time
in Research into Experiences
TSW at the Master in Business & Management of the University of Padua
TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.
1' reading time
in Research into Experiences
Eye tracking via webcam: is it really possible?
Is eye tracking via webcam possible? We investigate new technologies related to eye movement mapping.
2' reading time
in Design for Experiences
Card sorting: participatory design at the service of users
Co-design activity for the organization of contents, which makes listening a concrete approach with tangible results.
3' reading time
in Research into Experiences
The 5 most common cognitive biases we encounter during our experience tests
What are cognitive biases? Can we recognize them? Do they influence our work, and the perception of our product or our communication messages?
4' reading time
in Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
For TSW's approach, good design means involving customers and their experiences. This research was applied to UniCredit’s online adv.
1' reading time
in Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
Listening to those who really use a product or service creates real value for companies and their customers. Let's see the project in collaboration with ImpREsa.
2' reading time
in Experiences in our projects
Forel: improving the man-machine interface together with manufacturers and end users
Research project to improve the user experience of the machine interface, together with manufacturers of glass processing solutions and their customers.
1' reading time
in Experiences in our projects
TSW partner of Laborability: listening to people, inside and outside of companies
Sharing everything that people and companies need to know about the world of work. Co-design and creating value from the inside out.
2' reading time
in Laboratories of Experiences
Fewer personas, more people
We simplify a language that uses English words, cripples its form, and changes its meaning. We choose Italian to convey precious concepts.
2' reading time
in Laboratories of Experiences
The world is our laboratory
In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.
1' reading time
in Laboratories of Experiences
Companies and customers: two different planets?
Reconnecting those who design products and services with the people they are intended for, helps the corporate planet to take care of the customer experience.
2' reading time
TAG: experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test
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