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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Marketing with Experiences
Proximity Marketing: why it is so important for Digital Marketing
The fifth P, Proximity, of Proximity Marketing, now an essential tool for Digital Marketing and Shopping Experience.
4' reading time
in Marketing with Experiences
KPIs: everything you need to know about performance indicators
The KPIs, their meaning, and their use in the company, and in the Marketing disciplines. Why they are so important, how to choose them.
5' reading time
in Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
Today the IAT test is an indispensable tool for brand assessment, which investigates the implicit associations of the user.
3' reading time
in Marketing with Experiences
Marketing and communication: the differences, for companies and for people
Definitions and characteristics of marketing and communication. What are the differences between these two disciplines, from different points of view.
4' reading time
in Marketing with Experiences
TSW at SMXL 2020 in Milan: the Discovery Campaigns
TSW, in the person of Jessica Marcon, attended at SMXL 2020 in Milan, with a speech on the Google Ads Discovery Campaigns.
3' reading time
in Marketing with Experiences
SEO Specialist: Who is he and what does he do?
Why the job of SEO Specialist is so important? What are his skills and tasks? Let’s learn more.
7' reading time
in Marketing with Experiences
The importance of content analysis and the tools you should use
What kind of insights can content analysis provide, and what are the most valid tools for valuable content marketing.
2' reading time
in Marketing with Experiences
Dynamic product ads for prospecting: how to show the right product to the right person
What are Dynamic product ads for prospecting and what are the differences with the classic Static Prospecting and Dynamic Remarketing campaigns.
3' reading time
in Marketing with Experiences
Data Analyst: what it does and why it is essential
The work of the Data Analyst is now strategic for every business. Find out how professionals listen to the network to provide management support.
6' reading time
in Marketing with Experiences
A brief guide to Google Dynamic Search Ads
Google's Dynamic Search Ads campaigns, a paid boost to organic positioning: what they are, why they are used, and how they work.
2' reading time
in Marketing with Experiences
An effective Content Strategy starts from the knowledge of company values and objectives
Content strategy is the way in which a company communicates with its audience by responding to specific corporate business objectives.
6' reading time
in Marketing with Experiences
Positioning and Creativity on Facebook Ads: things to know
What are the best placements, and what is the right creative on Facebook Ads, Instagram, Audience Network and Messenger? Let's find out.
3' reading time
in Design for Experiences
Brand Identity Design according to TSW: an approach based on listening, Co-Design and archetypes
Correct Brand Identity Design, a complex discipline. What it is, how it is built, and the importance of Co-Design as a new approach.
4' reading time
in Marketing with Experiences
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
Overview of use of dynamic remarketing and performances on the main digital advertising platforms, Google Ads and Facebook Ads.
5' reading time
in Marketing with Experiences
SEO Copywriting: what is it
How to place your content on search engines? Here is a little guide to SEO Copywriting and SEO-driven writing techniques.
4' reading time
in Marketing with Experiences
How to choose the metrics for a correct evaluation of a social media strategy
Considering the correct metrics is a fundamental step to evaluate the goodness and success of a strategy on social channels.
3' reading time
TAG: user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach
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