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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Marketing with Experiences
The Millennials in 2018: characteristics and evolution of people born between 1980 and 1995
Millennials: Who are they and how did they change. The generation born between 1980 and 1995, the first target with high digital knowledge.
6' reading time
in Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
The application of neuroscientific techniques to the study of consumer reactions: between "scientific value" and "fake news", the birth of an "approach", the Neuromarketing, which for us focuses on the person.
12' reading time
in Marketing with Experiences
Is SEO increasingly human with the 2018 mobile algorithm?
With the new Google mobile algorithm of 2018 the SEO becomes more and more human and the contents are thought more and more thinking of people.
11' reading time
in Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
6' reading time
in Design for Experiences
The Sixth W Manifesto
The Manifesto of the Sixth W speaks of people, of their involvement, precisely of With, which is a good practice and an antidote especially if it is aimed at certain corrupt practices.
4' reading time
in Design for Experiences
The germination site for our values of involvement and sharing
A history of values that today we try to make explicit to aggregate more and more people around the WITH (The Sixth W), which starts from the centrality of people and the quality of the experiences they live.
1' reading time
in Research into Experiences
We enhance experiences by listening: the TSW approach
The 5 W rule today has a new element, which is fundamental for us: the WITH. A notion of togetherness that is the basis of the deep motivations of many of our practices.
2' reading time
in Marketing with Experiences
Google Analytics will soon introduce the features of Google Signals
Google Analytics introduces an important news to identify users' paths among different devices: its name is Google Signals. Find out more.
2' reading time
in Research into Experiences
The #IliadRevolution with the Kahneman lenses
What is there behind Iliad success? What kind of maketing and communication strategy did Iliad use to come closer to potential customers?
5' reading time
in Marketing with Experiences
News at Google
July 24th is an important date for those who work in digital marketing. Google will implement a reorganization of its products dedicated to analysts and advertisers. This "revolution" should lead to positive changes both in terms of operations and in the format of the instruments themselves.
1' reading time
in Design for Experiences
Free Will: Man is still the center of history, and will not be overthrown by artificial intelligences
In a world in which technological progress is continuous and artificial intelligence increasingly enters everyday life, how does the relationship between man and technology reframe itself and evolve?
18' reading time
in Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.
1' reading time
in Marketing with Experiences
Let’s start from why: the value of people’s experiences according to TSW
Testiamo e miglioriamo le esperienze con le persone, non solo “per” le persone. Lavoriamo con le aziende, non solo “per” le aziende.
2' reading time
in Experiences in our projects
Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
What is the value of eye tracking in neuromarketing tests aimed at evaluating commercials? We expose the case of Costa Cruises.
2' reading time
in Laboratories of Experiences
The new TSW Experience Lab in Milan
The approach that distinguishes TSW has always aimed at sharing, listening, dialogue, confrontation, co-creation of experiences.
1' reading time
in Experiences in our projects
TSW and Gallerie d’Italia Intesa Sanpaolo for the exhibition “The Last Caravaggio”
Intesa San Paolo Innovation Center asked the TSW Experience Lab to evaluate the emotional impact of some works of art exhibited at the Gallerie d'Italia...
1' reading time
TAG: user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach
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