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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Marketing with Experiences
2018 tips: what it means to start from the experience of people
Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.
3' reading time
in Experiences in our projects
TSW and Widiba: an online bank that grew from listening
TSW and Widiba: a partnership that began in 2013 and has developed over the years as a continuous working relationship.
1' reading time
in Marketing with Experiences
One goal: to involve people
A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.
5' reading time
in Marketing with Experiences
How to change the concepts associated with a brand?
Is it possible that the brand image really changes after watching a TV commercial? The TSW Experience team has developed a scientific method.
1' reading time
in Experiences in our projects
TSW and Volkswagen: improving any product or service with people’s opinions
The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.
2' reading time
in Research into Experiences
Look where I look: the mechanisms of visual communication
How does the visual attention impact on advertising communication? What kind of contribution could eye tracking give? Find out in this article.
1' reading time
in Experiences in our projects
Candy and TSW: revolutionising the cooking experience with Watch&Touch
Candy tested with TSW and our Experience Lab the Watch&Touch oven prior to its launch on the market.
2' reading time
in Marketing with Experiences
Programmatic & Marketing Automation, for a more human Adv
We were at the seminar on Programmatic & Marketing Automation organized by IAB Italia. Here's what we learned, between the importance of data and creativity.
3' reading time
in Marketing with Experiences
Brand Protection: the study on online brand protection
Fraudulent sites are a treat for brand. We studied if and how consumers perceive these sites. Our answers are in the complete study free for download.
1' reading time
in Design for Experiences
Artwork: also in Anthropological Marketing two-way convergent creation, sometimes not coaxial with respect to the target
Anthropological marketing help us understanding that human aspect that goes beyond the one related to the role of customer, focusing on human culture, between psychology and philosophy.
9' reading time
in Research into Experiences
Neuroergonomics and Human Experience: University of Granada and University of Leeds launch new international academic collaborations with TSW
TSW initiates two important scientific collaborations with the University of Granada and the Leeds School of Electronic and Electrical Engineering.
1' reading time
in Research into Experiences
The sample size for neuromarketing tests
How much is it important the sample size if people for a neuromarketing test? Our Experience Lab answer will astonish you!
4' reading time
in Design for Experiences
Anthropological Marketing: a research on the Human – Customer Experience
Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.
3' reading time
in Design for Experiences
Anthropological Marketing: the people at the center to enhance the Human-Customer Experience
From the union of Marketing and Anthropology, a new approach is born that puts people at the center and allows us to analyze their needs and desires.
2' reading time
in Research into Experiences
Eye Tracking: the 4 future scenarios
We have translated the article by TheNextWeb, which interviewed us about the future appeals of the Eye Tracking.
4' reading time
in Laboratories of Experiences
Brand Perception study in the Automotive: Audi VS Mercedes
Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.
1' reading time
TAG: eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing
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