#The Sixth W approach

How to create an effective brand strategy by involving people and measuring their experiences, implicit and explicit, online and offline: our project for Pianca.

How to integrate social listening into a digital strategy, i.e. listening to the conversations that take place on social media around our brand.

What is and how does the SEO consultancy for TSW work, according to the approach of welcoming users and search engines.

We measured the perception of a cosmetic experience to improve its quality: read the article on our research project for Unifarco.

Every day everything we choose is influenced by cognitive biases: it is essential to take them into account to design better experiences. Here's how we do it.

What is and how to successfully design a marketing funnel, examples of possible optimal processes for a perfect strategy.

Correct Brand Identity Design, a complex discipline. What it is, how it is built, and the importance of Co-Design as a new approach.

Today, full of uncertainties, it is vital to focus on human progress, principle that will give us a better world.

Theatre art and work environment: facilitating interpersonal relationships, team building, listening to people and managing emotions.

Analogies between sport and work, taking preparation, approach, objectives from the world of sport, changes the perception of work.

What does it mean to manage "the coronavirus emergency" for working mothers? The smart working experience, with pros and cons.

Integrating psychology and user experience is the basis of our mixed methods approach that integrates experiential tests with quantitative analysis models, in order to obtain a complete and objective view of people's experience.

A research project aimed at evaluating the experience of using the works in the museum itinerary.

Digital marketing: what is it? What does it include? Why is it important?

Ulss 2 with TSW gave birth to a real case of co-creation of the editorial strategy, in which the company involved people asking them what the most interesting topics were.

The activation of online campaigns is the point of arrival of a process that increases in value when it is combined with listening and reconnecting with people.